“Good design is a lot like
clear thinking made visual.”

– Edward Tufte

Logo Development

The right logo says everything without saying a word. Think of your logo as the signature that you imprint into the mind of your ideal client. As a distinctive point of recognition, it should be memorable and make a great lasting impression.

WHAT’S THE STORY BEHIND YOUR BRAND?
Asking the right questions is getting to know the who, what, why, and how of your business. In doing so, we gain valuable insight into your motivations to discover a personality for your completely unique visual brand identity.

Our process begins with the discovery of the perfect business name all the way through to any print or digital materials needed to run your business. Here is what’s included in my Core Branding Package to get your business started off right:

 

  • Research and Vetting

    Gain confidence in knowing that your chosen business name is unique and available for state registration and website domain. We focus on you and your business to create a hand-crafted list and together we land on a custom name that reflects what your company stands for.

  • Choose from 3 Concepts

    The right logo says everything without saying a word. Think of your logo as the signature that you imprint into the mind of your ideal client. As a distinctive point of recognition, it should be memorable and make a great lasting impression. This includes:

    • primary logo design

    • alternate logo layout

    • submark (smaller minimized version)

    • favicon (used for profile pics and web browser icons)

    • brand pattern

  • Branding Consistency

    A personalized style guide is a tool your company needs in order to ensure your visual brand is carried through all collateral. It will include a custom color palette and font suite package.

  • Squarespace Platform

    Owning your own business can be complicated. Finding tools to keep it simple is the key to success. Together we will use the intuitive platform Squarespace, an empowering tool to host your small business website. I will personalize your website to your specific needs and guide you on how to confidently maintain content (domain name obtained by client, all images & content provided by client, hosting and email services paid for by client). This includes:

    • up to 6 web pages

    • proper SEO set-up (search engine optimization)

    • mobile responsive design

    • connection to social media accounts

    • content management training

    • 4 weeks post-launch support

  • Choose 3 Items

    High resolution files provided, printing not included

    • Business Card Design

    • Letterhead Template

    • Postcard

    • Label/Sticker

    • Instagram Highlights Icons

    • Facebook Cover

    • Other Items

 

Set yourself up for success and turn your dream into a reality.

You can do this.

Let’s make it happen Together